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"Eternity Moment is a spinoff of a very popular franchise."

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White Floral

Florals are one of the easiest scents to recognize, even for beginners. But floral turns out to be a huge category. So many perfumes involve floral notes, it would be hard to name one that doesn't have at least one flower in the mix. But the term "floral" is reserved for those scents which are mainly or predominately (though not exclusively) composed of floral notes.

White floral refers to scents that have a dominating presence of flowers that are white. Freesia is a good example, but you can also count lilies (including lilies-of-the-valley) and peonies. You don't get to count roses and orchids, too, even though there are white varieties. But the idea is that the flowers in the perfume pot are white.

White florals tend to be "cleaner" than pink florals (roses fall in this categories) but both are strong floral scents.

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Eternity Moment

I am not normally a big fan of the spinoff scent. You know how this happens. One scent sells like gangbusters so the manufacturer introduces some sub-scents that are kinda-sorta like the original but "updated" or "more youthful" or some other spin. They usually wind up selling in similar-looking bottles with similar-sounding names.

Now I'm all for introducing more perfume into the world. As far as I'm concerned, we could add hundreds more to the fragrance list at Sephora, and I'd be thrilled. My main objection is that if you're going to create a new scent, give it its own name and its own identity.

Marketing people probably recommend the spinoff scent, because if a primary brand does well, you automatically have a bunch of folks who will at least give the spinoff a fair shake. I guess it's leveraging brand awareness. Excuse me while I throw up.

See, I wonder if spinoffs--and I'm not talking about this particular one by any means--really need that leg-up on the competition? Would this scent be as appreciated if it had been marketed as "Delightful" and given a unique identity in the Calvin Klein coffret? I also wonder if there is any backlash. Maybe anti-Eternity people will never give this scent a try because they don't care for the primary brand.

OK, I'll get down off my soap box now and talk about the perfume. Like Eternity, Eternity Moment is a big fat floral. I say fat in the most flattering way. I mean that it's big, it's well proportioned, and it's voluptuous. It's fruitier than Eternity, at least to my way of smelling things, and I think that gives it a nice update. But it's not one of those, "I just threw a bottle of Sprite on me" kind of fruit scents. It's subtle. Try to sniff out the lychees, guava, and pomegranate. (I know; I don't know what lychees smell like, either.)

Eternity Moment has some depth to it, some texture, but without getting into some of that musky or Oriental darkness that some heavier scents do. It's light, yet complex, which is a mixture that not a lot of perfumers do well.

If you're looking for something light, likable, and very modern--without being too over the edge (like eau-de-spilled-Margarita)--this has got to be it. I am always partial to the classics, but in this case, I think I actually like Eternity Moment better than Eternity.

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Calvin Klein

Calvin Klein was not an ordinary little boy. As a kid, he taught himself to sew. He was always interested in fashion and attended school in New York, where he opened his Calvin Klein line. Most Americans around in the 1980s remember Calvin Klein as a pioneer in jeans and underwear.

But Calvin Klein entered the world of perfume in a big way. He is credited with CK (the first "unisex" scent) and has met with wild critical acclaim for Euphoria and enormous popularity for Eternity.

Klein credits his success in the fragrance world by designing scents in keeping with the tastes of his daughter, that is, one generation down.

Other Scents by Calvin Klein

Calvin Klein is one of the main names in perfumery in the U.S. His scents Eternity (and spinoff Eternity Moment), Euphoria, and CK have won awards as well as high sales figures. And who can forget Obsession?