thePerfume-Reporter

"I'll pass somebody, smell their perfume, and it will remind me of my very first date. I smell it, and I'm back in school!"

Garth Brooks

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Perfume Bio-Clips

Coco Chanel told her life story, in snippets, many times and in many ways. These snippets, if put together, do not all match. However, sometimes the re-telling was even better than the original story.

She launched her world-famous Chanel No. 5 on May 5 and she declared that it was named for five, which was her lucky number.

That's probably true, at least the part about it being her lucky number because there was probably never a better-received perfume in the world than No. 5.

It was created by the celebrated perfumist Ernst Breaux who supposedly created a variety of fragrances for her to pick from. Breaux, who was a nose by trade and not a poet, named them with numbers. Ms. Chanel selected the fragrance he had labeled simply No. 5. She kept the name.

The product launch on May 5 (5/5) was serendipity. A really great story like this always benefits from a bit of serendipity.

Like much of what Chanel told us about herself, it was not so much literally true as figuratively true, and the more she told it, the truer it seemed to become.

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ThePerfume-Reporter is published by Redd Publishing, a small woman-owned business conveniently located in the fast food district of a small town in Texas. We're about an hour from downtown Houston, which is close enough for our kind of work, and we live and work in the kind of place where everybody knows everybody else.

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